For this project, I led the branding of the podcast patchperfect, developing a cohesive visual identity that reflects its tone and evolving narrative. My scope included art direction, logo design, typography, and color systems, as well as creating social media templates and digital assets to ensure consistency across platforms.

The visual direction draws on the refined simplicity of brands like Apple, Rhode, and Medicube—informing a design system that merges evolving technology and lifestyle in a way that feels intuitive, elevated, and human.