Re-Frame; a post race ritual
“Re-Frame” is an art-driven post-race ritual where runners slow down, debrief, and express through creative practice.
Developed as a bridge between arts and athletics, the concept explores how training and creative making mirror each other as parallel expressive practices.
Developed in collaboration with Eternal Remedy.
Inspired by my first half marathon training block in 2023.
I would come home from work, throw on my running shoes, and run across the Williamsburg bridge (5K) to a vintage store in Brooklyn, where I would buy an old magazine to take home and collage with.
It became a ritual.
The Re-Frame Experience:
Arrive & Welcome Signage
Welcome signage
Settling in & socializing
Sponsor presence
Creative Play
Duration: 1.5–2 hours
Each working area will have additional collage materials
Cut, color, and reimagine their bib with support from art event team.
Community Engagement
Portraits with completed frames
Encouraging user-generated content
Curated goody bags featuring brand partner samples and donations
